As Edmund Optics’ global Adobe Marketo champion, the Marketing Automation & Analytics Manager designs predictive, data-led journeys that put the right optical insight in front of every engineer, researcher, and buyer—precisely when they need it. By synchronizing email, landing-page, survey, CRM, e-commerce, and paid-media touchpoints, the role transforms raw engagement signals into sustainable revenue growth while honoring each customer’s communication preferences. Hands-on, technically fluent, and relentlessly analytical, this manager partners with the Director of Global Digital Marketing to localize strategy and steward budgets that fuel discovery, innovation, and an exceptional end-to-end customer experience.

1 | Marketing Automation (Primary Focus)

• Serve as Adobe Marketo system administrator: governance, user permissions, data hygiene, and documentation.
• Design and launch lifecycle journeys, nurture streams, email campaigns, landing pages, and surveys using lead scoring, dynamic segmentation, and personalization tokens.
• Ensure synchronization between Marketo and connected systems (CRM, e‑commerce platform, data warehouses, etc.).
• Build, maintain, and refine multi‑touch attribution models; own UTM taxonomy and tagging governance.
• Implement AI‑assisted features (subject‑line optimization, anomaly detection, send‑time prediction) to improve engagement and conversion.
• Maintain GDPR/CCPA/CAN‑SPAM compliance and monitor program performance, troubleshooting issues related to sync, tracking, and attribution.

2 | Digital Advertising Management (SEA & Paid Social)

• Plan, launch, and optimize global search engine advertising (Google Ads Search, Display, Shopping) and paid social campaigns (LinkedIn, Meta, X).
• Define bidding strategies, build audiences, and execute creative and landing‑page tests aligned with Marketo tracking and attribution standards.
• Monitor channel KPIs (CPL, CTR, ROAS, pipeline contribution) and deliver actionable insights for continual improvement.

3 | Performance Analytics & Reporting

• Build and evolve dashboards to visualize funnel metrics (deliverability, CTR, MQL volume, SQL conversion, pipeline, and revenue influence).
• Conduct A/B tests and statistical analyses to validate hypotheses and recommend optimizations.
• Present insights and recommendations to stakeholders in clear, concise narratives.

4 | Budget Management

• Own the global digital advertising and marketing‑automation budget: plan allocations, monitor pacing, and forecast expenditures.
• Identify under‑ and over‑performing areas and reallocate spend to maximize ROI.
• Provide monthly budget performance reports and scenario projections to leadership.

5 | Agile Marketing Operations

• Work under an agile environment: sprint planning, daily stand‑ups, retrospectives, and backlog prioritization for the marketing‑automation workstream.
• Drive a culture of rapid experimentation, documentation, and shared learning across the global team. 

To perform this position successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable Accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements:

• Professional proficiency in English (written and spoken); additional languages are a plus.
• Strong analytical skills; proficiency in Power BI (or similar BI tools), GA4, and Excel/Sheets.
• Proven ability to build multi‑touch attribution models and maintain UTM governance.
• Working knowledge of HTML/CSS for email, landing‑page, and survey customization.
• Experience leading agile marketing ceremonies and workflows.
• Excellent written and verbal communication skills; ability to translate data into actionable insights.

Education/Experience:

• Bachelor’s degree in marketing, Business, Communications, or a related field (or equivalent experience).
• 5+ years of hands‑on Adobe Marketo administration, including automated nurtures, lead‑scoring models, landing pages, surveys, attribution models, and reporting (Marketo Certified Expert preferred).

Physical Requirements:

Ability to operate office equipment such as a copier; ability to see details at a close range; ability to sit at desk or PC for long periods of time; work in office setting.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Think you meet some of the requirements but not all? Studies have shown that women and people of color are less likely to apply to jobs for which they do not meet every qualification. If you see a role that interests you, we encourage you to apply, regardless of whether or not your experience is completely aligned with the job description. Edmund Optics is committed to becoming the most diverse, equitable, and inclusive workplace within the Optics and Photonics Industry and beyond. You may be a great candidate for this role or others within Edmund Optics.

Compensation Range Transparency:

At Edmund Optics, we are committed to transparency and equity in our hiring practices. The posted salary range for this role reflects the expected base pay. The actual offer will be based on multiple factors, including but not limited to relevant skills, education, work experience, business needs, and geographic location.

Salary Range:
$75,000 – $88,000 per year

Benefits:

• Medical, Dental, and Vision Insurance
• Life, AD&D, Short and Long-Term Disability Insurance
• Generous Paid Time Off (PTO)
• Tuition Reimbursement
• 401(k) Retirement Plan with Company Match up to 3%
• Daycare and Gym Reimbursement
• Paid Parental Leave and New Mother Benefits
• Training and Development Opportunities

Availability of these benefits may depend on the country and employment type.